One minute, your website is performing brilliantly and you can’t get enough of opening up your browser and doing a search for your keywords just so you can see your brand name pop up on page one of Google.
The next, you’re not there and – shock, horror!
you find yourself on page three.
What on earth is going on?
Well, chances are that it’s not down to anything you’ve done or haven’t done – it’ll just be Google, updating its algorithm once again.
Google is constantly working away to become a better search engine to benefit its users and provide improved results, and its changes are always based on research of how people use that search bar to find what they’re looking for. To do that, it has to be better at spotting spam and content-thin websites that on the surface look relevant but once clicked upon are far from it. This only annoys customers and Google loses its credibility as a good search provider.
Of course, if your SEO experts are worth their salt they’ll know when these changes and algorithm updates are due to come in and they’ll have prepared well for them, but if you’re making a few cardinal online sins like thin or duplicate content then you’ll be penalised by Google and it’ll take you longer to reach that much-coveted top spot on page one. It’s all about providing the very best user experience you can right now, so make sure that your website has fresh content each week, product and category pages are built out with unique descriptions and you scan for pages with under 200 words on them.
Look for an SEO company that can advise on ranking and how to improve it.