Our SEO News 2016 will keep you informed about Google’s changing algorithms – which means what Google looks for when considering rankings for a search term. The first important issues for 2016 is that if your website website speed download is slow then it is the number one issue for your website. The second factor is mobile friendliness and we address both here.
Here are two of them.
Google wants THE WORLD to use its search engine.
Google know that people don’t have patience.
Worst case scenario for Google is that visitors searching won’t wait long enough to a site to download.
If that happened a lot, then they will choose another search engine like Yahoo!
So now you can see why download speed is so important.
If your site takes more than a zillisecond to download, Google will see this as poor customer service and drop your site from the rankings.
One way to insure against this could be a dedicated server. However, they are costly. What is the alternative if your site is on a shared server? It is a CDN service. We offer a CDN service which is essentially a cloud server but with one fantastic aspect – it is very easy to set up by Ad Rank One and does not involve moving your website.
We have known this one for a few years now, so it is not new.
However, a few years ago the number of searches on mobiles was insignificant but increasing.
In 2016 the number of searches is huge and very significant.
This means that you must have a mobile friendly site.
I bet some of you are thinking – No! I love my website, it took hours, days, weeks and months to create it, I am not changing my website.
I sympathise – it would seem too much to redo a website that took so much of your time and love even.
Problem is, if you don’t then you will be the only one who knows it exists in a year to two because Google is indexing mobile friendly sites above the others.
Think what this could mean for your business.
All is not lost though because you could create your site on a development URL and copy over all of your text, images, contact forms, forums etc and then format it to look as near as possible to your original.
Before you start, make sure you choose a design platform that is mobile friendly.
Read more in the next blog.
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