It’s about semantics and relevancy.
We love the way that Google gives such memorable names to their updates. It makes them easier to remember – by giving them meaning. This of course is the mantra of the Hummingbird update – semantics and relevancy – amongst other things.
Penguin and Panda were the big changes to how websites are indexed. These were developed to stop the black hatters and spammers from cheating their way up the internet to the first page.
Although it caused mayhem as people saw their websites drop in the rankings, it did mean that those who play fair were now going to get a chance to get on the first page of Google.
Hummingbird
Goes even further as Google has re-written its algorithm to such an extent that Penguin an Panda seem like minor tweaks in comparison.
So what is important now?
- Content
- Mobile optimised website
- Google+
- Google Places
- Google Maps
- Semantics (has meaning)
- Relevancy
- Recency
So Google is rewarding high quality, relevant new content that is interesting for the audience of your product or service.
Google wants to be the number one used search engine on ALL devices. Only by returning exactly what the user is looking for will it be seen as the best and used above other search engines.
What does this mean for your website?
It means you need continuous high quality, relevant new content on your website that is interesting for the user.
As SEO consultants and SEO experts we know how to respond to new Google rules. One is to keep abreast of the changes and another is to have a fully optimisable WordPress website. The plugins available create a responsive functionality to make your website adaptable to the changes. For example you can create it mobile friendly with a plugin and importantly fully capable of responding to the new algorithms that Google creates as it adapts, leads/responds to the changes in user browsing behaviour and expectations.
And of course Google wants to be the number 1 search engine taking majority market share.
We keep abreast of the most up to date SEO information for our own website and for yours. Keep visiting our blogs where we post all the information you need to market your website successfully.