What has a panda and a penguin got to do with my website?
I am sure you will have had the experience of searching on the internet for e.g. new red shoes or a new road bike, then clicked the link only to find the website was about magazines, Viagra or worse! Google is on a mission to stop this from happening. Google wants to provide the user with exactly what they are looking for instead of irrelevant information or services/products. So, Google engineers created the Panda and Penguin formulas to read and index websites. As a consequence of this if your even innocent website was not optimised or was poorly optimised it will have been reindexed even lower than it was before.
White Hat SEO
We are an SEO company utilising white hat SEO techniques (Google approved methods) supported with training and continuous professional development to keep abreast of SEO changes.
If you have a non, poorly or badly optimised website it will suffer in the rankings.
1. Non optimised is “WING AND A PRAYER” MARKETING – I have got a website and it is on the internet and I stand as good a chance as anyone else of being found.
2. Poorly optimised is “SPOILING THE BOAT FOR AN HA’PETH OF TAR” MARKETING – I have read up on SEO and done my own or my friend did it for me.
3. Badly optimised is Black Hat SEO “I’LL CHEAT MY WAY UP THE INTERNET AND NOT GET CAUGHT” MARKETING – to get me up and fast and I’ll get away with it.