Building up your business is all about the internet these days.If you’re serious about it, no doubt you’ve done a bit of research into search engine optimisation, what it is and how it can benefit you and your company… and in your search you’re sure to have come across the term ‘authority website’.
But what exactly is this?
Put plainly, an authority website is one that you know you can trust, which you know full well will provide you with the exact information you’re looking for and that has the mark of confidence that is indicated by the quality of its natural backlinks i.e. Trust Flow.You need to be discerning when it comes to web surfing – just as you would when driving along using your SatNav for directions. You wouldn’t simply follow it blindly when it tells you to turn right, park on that level crossing and you’ve reached your destination, would you? Well, the internet’s the same.
So how can you tell if a site you’ve never come across before is a good egg?
Just take a look at the number of followers, members and comments for one thing, so keep a look out for user engagement on social media channels as this is often a brilliant indicator of how good a site is.
But how do you become an authority website? It’s not easy or quick, but make sure everything on and off your site shouts quality and is user-focused, then invest in videos, features, news, blogs and infographics – all of which will help boost your business and be really beneficial to your customer.
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