Is this true? What we have found is that Google Ads do bring in a good levels of qualified traffic.
Research finds the public clicks on the sponsored ads:
The consultancy firm Bunnyfoot has recently completed a study of 100 people that shows over 80% of customers searching for services on Google, used the sponsored links at the top of the page opposed to trawling through the natural listings.
This means that anyone who runs an Adwords campaign will effectively be running at level which is 80% as successful as a fully search engine optimized website which is at the top of the natural listings.
This makes Adwords an incredibly shrewd starting point for any small business planning an internet marketing campaign.
Absolutely does! We always start our clients with a Google Ad to get them up there a.s.a.p. whilst we do the SEO work.
People don’t understand the difference between sponsored listings and natural listings!
This is good news for Google Adders!
The study also revealed that 40% of potential customers searching for services on Google were unaware that the Adwords section at the top of the page was not the beginning of the natural listings. This may sound like it is a negative, however, it is a huge positive for anyone running an Adwords campaign, as nearly half of all those searching for the terms specific to your industry will believe that you are website is one of the top ranked websites on Google.
This recent survey confirms why Adwords is such a profitable marketing tool for Google and why it provides so much exposure for so many businesses. With over 80% of all people who search Google using the sponsored links, a well devised Adwords campaign which is based on specialist expertise, is the smartest way for any small or medium business to begin an online marketing campaign, at a fraction of the price of creating a fully search engine optimized website.
So its not true, SME benefit greatly from kick starting their online presence with a Google Ad – it gets their product or service on the internet and run effectively will drive qualified traffic to their website.
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